More visitors, staying longer
The Authority now has a modern, accessible website that people use more and stay on longer.
- 9.7% year-on-year increase in traffic
- 44% increase in time on page
- 6,221 HTML pages, 808 XML pages, and 1,197 files migrated from four sources using automated scripts
- Five external data feeds powering searchable public registers of penalty notices, prosecutions, auditors, and training organisations
- Live shellfish harvest area alerts, searchable by location
- Moved to the latest NSW Design System in 2024 with no change to site structure or functionality
About NSW Food Authority
IA & Discovery | User experience design | Convivial for GovCMS | Drupal web development | Integrations | Accessibility
The NSW Food Authority regulates food safety across the entire NSW food supply chain. It reduces food safety risks, responds rapidly to incidents, and provides education and technical information to consumers and industry.
The Authority asked Morpht to migrate its content from the TRIM web content management system to GovCMS, refresh the design, and improve accessibility and mobile responsiveness. Content came from four sources, including a separate image server and external systems for penalty and prosecution notices.
“Morpht’s approach to the project was focused on delivering value in the most efficient way. Their team complemented ours in a tight collaboration, providing valuable and prompt advice when and where needed. The toolset they delivered has enabled us to create pages and content and be highly responsive when rapid changes are required.. The resulting website is a success seeing a year on year 9.7% increase in traffic and 44% increase in time on page.”
Josephine Parrett
Manager Customer Service, Strategy & Operations | NSW Food Authority