GovFlix

Government agencies want personalised, easy-to-find content but often assume GovCMS SaaS cannot deliver it. Morpht built GovFlix, a video library for people who build government websites, to show that recommendations, semantic search, and an AI chatbot can run on GovCMS SaaS without collecting personal information.

Personalisation, proven on GovCMS SaaS

GovFlix proved that personalised recommendations and AI search work within GovCMS SaaS limits, with GDPR-compliant privacy controls and no personally identifiable information (PII) collected.

Personalised 'Top picks', 'Trending now', and 'Recently added' recommendations, powered by Recombee
A JSON data feed that syncs Drupal content to Recombee, working around GovCMS search limits
Semantic search that matches the meaning of a query, not only its keywords
An AI chatbot that answers questions from GovFlix content while keeping data sovereign
Nominated for two Splash Awards, in 2024 and 2025

Digital Experiences / Marketing Campaigns

Splash Awards 2025 nominee

Education

DrupalCon Singapore Splash Awards 2024 nominee

About GovFlix

Drupal 10 | Recommendation | Personalisation | Web development

GovFlix brings together educational videos for developers, designers, and government website teams, from many jurisdictions and practice areas. The goal was to make recommendations, not menus, the main way people find content, and to do it on GovCMS SaaS so agencies could see what is possible on their own platform.

The solution

GovFlix stood out as a pioneering Drupal open-source project, packed with innovative features tailored to improve UX and content delivery for government websites. The project was born from an exploratory session designed to uncover ways to improve the digital experience of citizens.

Community-centric approach

Curated content to provide users with smarter, relevant resources. The platform enabled users to quickly find content aligned with their interests, simplifying access to valuable educational materials.

GovFlix - example of related content links

Advanced data syncing

Morpht overcame platform limitations by developing a JSON data feed to sync data from Drupal to Recombee, bypassing the inability to use the Search API Backend on GovCMS. This workaround ensured seamless integration with the recommendation engine, avoiding significant project roadblocks.

Hand Holding Smart Phone - GovFlix with Recombee

Information Privacy

A privacy-first approach was central to the project. The Privacy Preferences widget empowered users to control tracking and personalisation, while the Recombee module adhered to GDPR standards, protecting user data and building trust.

Personalised recommendations

The integration of the Recombee recommendation engine delivered a Netflix-style experience, with scenarios such as “Top Picks,” “Trending Now,” “Recently added” and “Related” content tailored to user profiles and preferences.

Smarter UX and delivery

Dynamic, context-aware queries powered by Recombee replaced traditional Views, reimagining Drupal’s role from static content retrieval to intelligent delivery. Almost every View on the site has been replaced with a personalised alternative.

Built on GovCMS SaaS

Leveraging the GovCMS SaaS platform, GovFlix pushed the boundaries of what’s possible within government frameworks, redefining content delivery and personalisation.

Semantic search engine

Understand concepts, not just keywords. Powered by a vector database which matches the concepts in the query with concepts in the content to deliver results which may better match the search intent of the user.

AI powered chatbot

A conversational chatbot able to synthesise content across different pieces of content to answer questions from the user. Data sovereignty is protected with control over data storage and sharing.