Artificial Intelligence (AI)

Morpht’s AI integrations deliver smart automation, personalisation, and chatbots for Drupal, boosting engagement, efficiency, and content quality.

AI overview

Aim

Enable organisations to unlock the latent value in their content through intelligent automation, personalised experiences, and scalable content delivery.

Approach

Leverage Drupal's AI capabilities along with external services into content workflows, user experiences, and editorial tools. These are built with a strong foundation in Drupal, GovCMS, and ethical, privacy-centric design.

Outcome

Faster content creation, smarter search and discovery, enhanced engagement, lower support costs, and empowered editors - resulting in meaningful, personal, and impactful digital experiences.

AI process

Morpht’s AI services bring intelligent automation, personalisation, and conversational support to Drupal and GovCMS sites, enhancing both the user and editor experience. From the Augmentor module, which streamlines content creation with AI-generated summaries, tagging, and categorisation, to GovFlix, a showcase of AI-powered search, personalised recommendations, and secure chatbots, we demonstrate how AI can deliver faster publishing, richer engagement, and more relevant content. Built with privacy, accessibility, and editorial control in mind, our solutions help organisations transform their digital experiences while maintaining trust and compliance.

GovFlix: AI search and AI-powered chatbot

GovFlix demonstrated the future of government digital experiences, combining AI personalisation, semantic search, and conversational support. Designed to respond to user behaviour and interests, it delivers tailored content that feels relevant and engaging.

At its heart was a curated library of video content organised with taxonomy and enhanced with AI-driven recommendations, so users can quickly find the most relevant material.

Semantic search engine
Unlike traditional keyword search, GovFlix used concept-driven semantic search powered by a vector database. It understands the meaning behind queries and matches them with concepts in the content, delivering results that better match user intent.

AI chatbot
GovFlix featured a conversational chatbot capable of synthesising information from multiple content sources to answer questions clearly and contextually. Data sovereignty is protected through full control over storage and sharing, ensuring privacy while enabling responsive, human-like assistance.

GovFlix case study

Drupal CMS AI Initiative

Morpht is proud to contribute to the Drupal CMS AI Initiative, sponsoring the development of the Drupal AI Views Agent. This feature allows users to create and configure Drupal Views using plain language. Powered by Large Language Models (LLMs) and the Drupal AI Agent framework, it interprets natural language commands and translates them into Views configurations, making content querying faster, easier, and more accessible.

Augmentor Module

Developed by Morpht in 2022, the Augmentor module redefines the editor experience by embedding AI capabilities directly into Drupal. It integrates with services such as GPT-3, ChatGPT, NLP Cloud, and Google Vision, enabling editors to:

  • Automatically generate teasers, summaries, and ad copy.
  • Intelligently assign categories and taxonomy terms to improve workflows and personalisation.

By streamlining content creation and enrichment, Augmentor enables teams to work faster, improve discoverability, and maintain consistent quality at scale.

Frequently asked questions

The Drupal AI Initiative, launched in June 2025 with backing from 28 organisations, is building AI capabilities directly into the Drupal platform. The 2026 roadmap covers AI-assisted page generation, context management (enabling AI to operate within defined brand voice and governance rules), background agents that automate content tasks, AI-powered search and content optimisation, design system integration, and advanced governance with audit trails. Morpht is a Gold AI Maker in the Drupal AI Initiative, actively contributing to this effort.

Morpht has integrated AI into content workflows through the Augmentor tool: an AI content augmentation module that integrates with NLP Cloud to help editors draft, improve, and optimise content. This reduces the manual effort involved in content creation and uplift, and helps teams maintain consistent quality at scale. For GovCMS PaaS sites, Morpht can deploy AI augmentation through the GovCMS DXP Panel. More broadly, Morpht uses AI to power search improvements, content recommendations, and automated tagging.

Yes, with appropriate governance. The Australian Government's APS AI Plan 2025 explicitly encourages agencies to explore AI for improving service delivery, while emphasising responsible and transparent use. Drupal's structured content model and governance capabilities make it one of the safest platforms for introducing AI into content workflows; AI operates within defined roles and permissions, and changes can be reviewed by editors before publication. Morpht's AI integrations are designed with government compliance in mind, and the Drupal AI Initiative's architecture prioritises data sovereignty and auditability.

Yes. Morpht has worked extensively on improving search accuracy and relevance for government sites. Beyond standard keyword search backed by Apache Solr, Morpht has researched and implemented approaches including regime-based search (adjusting results based on user context), integration with Sajari (an AI-powered search service), search autocomplete, content boosting by type and recency, and faceted search across dimensions like topic, audience, and date. The Drupal AI Initiative's 2026 roadmap also includes AI-powered natural language search as a priority capability.

The primary risks of AI in government content workflows are accuracy, bias, and auditability. Poorly governed AI can produce inaccurate content, apply inconsistent tone, or introduce errors that damage public trust. Morpht addresses these risks by implementing AI as a drafting and assistance tool, not an autonomous publisher, within Drupal's editorial workflow. All AI-generated content passes through human editorial review before publication. Drupal's 2026 AI roadmap includes batch approval workflows and comprehensive audit trails specifically to address governance requirements in regulated contexts.

Insights

Quickchat
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Morpht has developed the Quickchat Drupal module to allow for easy integration into Drupal, making it possible for editors to train the chatbot with content from within the CMS.